Measurement Best Practices

[Webinar] Measurement Best Practices

December 15th, 2021
Online
1:00PM ET - 2:00PM ET

ABM is all about driving efficient and effective revenue growth. And, a clear focus on revenue means a focus on the full-funnel: growing brand awareness efficiently by focusing on best-fit future customers, creating opportunities with them based on engagement data, accelerating those opportunities to closed/won, and retaining and growing those customers

In this session, we’ll review:

An introduction to full-funnel ABM
The metrics you should be focusing on at each stage
How to drive better internal visibility and alignment
Insight from Terminus customers on how they approach ABM measurement

Speakers

Shea Castle Brenna Zenaty Auseh Britt
Sr. Customer Marketing Manager Sr. Enablement Manager VP, Growth Marketing
Terminus Terminus Terminus

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Shea Castle	Brenna Zenaty	Auseh Britt
Sr. Customer Marketing Manager	Sr. Enablement Manager	VP, Growth Marketing
Terminus	Terminus	Terminus

[Webinar] Measurement Best Practices

An introduction to full-funnel ABM

The metrics you should be focusing on at each stage

How to drive better internal visibility and alignment

Insight from Terminus customers on how they approach ABM measurement

Speakers