It’s Time for a Leads Intervention
AKA Stop Measuring New Strategies With Old Metrics

  • May 5th, 2021
  • Online
  • 1:00PM ET

When does a person become a lead? When they fill out a form? Attend a webinar? Reply to a sales email? All of the above? None of the above?

The stat that only 1% of leads turn into sales is so overused that even saying it’s overused is starting to become overused. So if everyone knows leads carry so little value, why are we still chasing them?

On May 5, join Terminus’ resident hot-take master Justin Keller and anti-leads advocate Shea Castle for a webinar discussing:

  • How and why we all became so obsessed with leads
  • What sales really needs from marketing
  • What modern go-to-market measurement looks like and how to do it


And look, we’re not saying all leads are worthless. We’re just saying that there’s a better way to uncover interested buyers, work with sales, and measure everything you’re doing.

We hope to see you there!

 


Speakers

Justin Keller

VP of Marketing

Shea Castle

Sr. Content Marketing Manager

 

Justin is a bold, data-driven and award-winning marketing leader with fifteen years of building brands and marketing programs that people love. He’s a strategy driver that executes with a sense of urgency in rapidly changing environments. He has experience in early-stage startups to established mid-cap companies, working cross-functionally and leading virtual teams integrating sales, marketing, operations and customer success. He is a thought-leader and public-speaker on the topics of branding, digital marketing and account-based marketing (ABM).

Linkedin    Twitter

Shea got into marketing after years of being an actor when he discovered that they both require many of the same skills but one leads to far less rejection. He prioritizes action-oriented insights, creativity, and a quality over quantity approach, which led to an immediate connection to account-based strategies. As Senior Customer Marketing Manager at Terminus, he loves talking to customers because marketers are fun and they inspire him to do better with every conversation. If he isn't talking about ABM, he's probably talking about video games or fantasy football.

Linkedin