How to Generate Full-Lifecycle ABM Wins in a Stormy Economy
Changing budgets and economic uncertainties for marketers are real—and being more efficient with fewer resources is more important than ever. Building pipeline and driving revenue with the right prospects and customers across the entire revenue flywheel is the only way to weather the storm.
Join Taylor Young, Principal of ABM Strategy at Terminus, as she reveals how to execute an account-based strategy to enhance your existing marketing program.
After this webinar you’ll be able to:
- Align your marketing efforts to broader business objectives
- Up-level your ABM maturity by thinking full lifecycle
- Understand the role that intent plays in the decisions that you are making
- See practical examples of how marketers are crushing it across the flywheel
Wednesday, February 8th: 2:00 PM - 2:45 PM ET
