Demand and account-based marketing are converging
Guest speaker Malachi Threadgill (Principal Analyst at Forrester) along with Mallory Lee (Terminus’ VP of Revenue Operations) and Ashley Richter (Senior Director of Digital and Demand, Jobvite) will share how marketers are building dual pipelines by focusing on the right accounts. Learn how these three areas form the foundation of a converged marketing ecosystem:
- Process: Aligning your teams across functions
- People: Creating hybrid teams of high-skill, agile marketers
- Infrastructure: How a single omnichannel platform makes life easier
Tuesday, May 24 - 1:00 PM ET
