[Webinar] ABM Opportunities in 2021 & Beyond with Forrester

  • November 17th, 2021
  • Online
  • 1:00PM ET - 2:00PM ET

Join Terminus and Forrester’s resident ABM analyst for an in-depth discussion on key ABM findings from 2021, including the convergence of demand generation and ABM, why data is still key to marketing success and how multi-channel opens the door for bigger ROI.

Guest speaker Malachi Threadgill, Principal Analyst at Forrester, will share his expert takes on ABM as we know it today and where ABM as an industry is going in 2021 and beyond.

In this session, we’ll review:

  • How scaled ABM is now possible across all demand generation strategies
  • Connecting multi-channel ABM with the needs of the modern buyer journey
  • Why data is the make or break of your ABM ROI

Speakers

  •  
    Malachi Threadgill  
    Principle Analyst  
    Forrester