[eBook] A Terminus Investigation: Is It Time to Stop Obsessing Over Leads?
 

Our own special detective is on the case to see if leads actually have the impact that we’ve been brainwashed to believe.


We live in a marketing world accustomed to obsessing over leads. But, nowadays are they actually worth your time and resources? Does your sales team really care about the number of leads marketers generate, or the quality of opportunities?

This interactive eBook investigates:

  • What even is a lead? Is there a universal definition?
  • Where does this lead obsession come from?
  • What could we possibly measure instead of leads?
  • What’s easier (and more effective) - chasing leads or focusing on accounts?
  • A breakdown of modern marketing lifecycle stages leading revenue teams use today.