With the decline of third-party cookies and increasing privacy mandates, first-party data is quickly becoming a marketer’s new best friend. And when properly collected, stored, and acted upon, it paves the way for smart, targeted, and accurate marketing.

Yet marketers are still reporting that it’s difficult to maintain the quality and accuracy of it. This report examines the elements of an effective first-party data strategy, including:

  • The increased accuracy and reliability of first-party data;
  • How first-party data collection builds relationships while learning key insights into your audience’s needs and challenges;
  • How to successfully incorporate a first-party data strategy into an organization’s overall account-based marketing approach;
  • Tips to implement the best methods of collecting first-party data.