Terminus Named a Leader in Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms

Terminus was recognized for its strengths in native channels and advertising options, vision and strategy across use cases and industries and the company’s network of certified service partners.

Terminus pioneered the ABM category and continues to lead the way for B2B marketers revolutionizing the way they go-to-market. Our recognition as a Leader in Gartner’s Account-based Marketing Platform Magic Quadrant is the most recent validation of our ongoing commitment to innovation,” said Natalie Cunningham, Terminus CMO.

“With this latest recognition, Terminus is the obvious choice for marketers seeking advertising capabilities as a part of their ABM strategies. In 2022, we have been recognized as a leader in the two top analyst reports for ABM and are the only ABM platform recognized as a leader in B2B Advertising.”

 

 

We are proud to maintain our Leader status and have continued to invest in innovations since the analysis was completed in September 2022. Terminus is dedicated to adding value for marketers that drive revenue and pipeline through innovative ABM programs with the additional new features:
  • Metrics that associate ad performance to pipeline and revenue
  • More visibility into intent signals shown by accounts with open opportunities
  • New user segmentation capabilities within Chat Experiences based on territory, working hours, and round robin functionality
  • Support for new LinkedIn ad types
 
As you begin your ABM journey we've created a comprehensive ABM Buyer’s Checklist to provide specific questions to drill into as you evaluate software solutions. 

The Magic Quadrant for Account-Based Marketing Platforms published both in January and December 2022. Gartner, Magic Quadrant for Account-Based Marketing Platforms, Ray Pun, Christy Ferguson, Julian Poulter, and Jennifer Silverstein, 6 December 2022.

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