Calling all target account adventurers, data diggers, and persona pioneers: your field guide is finally here.
Intent data is super crucial for a true account-driven go-to-market strategy. But also - when not collected properly - it can get you in really sticky situations. So, it’s nuanced. That’s precisely why we put together this handy infographic, which serves as a reference point for intent data that every marketer can keep on-hand. It’s here to remind you what intent data is, where you can find it (safely), and why it’s useful.
This guide is helpful for:
Ready to dive in, explorer? Your guide awaits.