The 2021 State of ABM in Europe
A comparative analysis of account-based strategies and adoption in the UK, France, Germany, and the US


While ABM is not a new strategy, a variety of reasons have staggered the adoption of account-based principles across regions. To understand how different countries - and different legislation- have influenced go-to-market strategies, we surveyed 500 marketers across the US, UK, France and Germany in our first State of ABM in Europe report.

Contained in the report are deep insights and analysis revealing:

  • Differences in opinions and adoption across European markets.
  • How countries are aligning their go-to-market teams.
  • How third parties are spurring outsize ABM success.

This exhaustive report is a perfect benchmark for any company in Europe and North America ready to transform their GTM strategy to drive smart revenue growth.