Your Complete Guide to Account Targeting

Your Complete Guide to Account Targeting
How to Target Accounts, Gather Intelligence, and Take Nimble Action on Your Account Data

In this new eBook from Terminus, you’ll gain practical knowledge on how to define, scale, and build your account targeting processes in order to scale your ABM for maximum success. Learn what kind of data systems you need to have in place, how to define and revisit your ICP, how to build an account hub, and how to take action on the data you’re gathering in your targeted campaigns. This eBook takes large concepts and pares them down into practical lessons, examples, and worksheets for you to use.

Learnings you can expect:

What kind of data systems you need to have in place for effective ABM
How to define and revisit your ICP
How to build an account hub
How to take action on the data you’re gathering in your targeted campaigns

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What kind of data systems you need to have in place for effective ABM

How to define and revisit your ICP

How to build an account hub

How to take action on the data you’re gathering in your targeted campaigns