Blueprint to Account-Based Marketing:
A B2B Marketer’s Guide to Getting Started with ABM

ABM expert? First time ABM-er? Either way, you’re in the right place. Since everyone is in different phases of their ABM journey, Terminus wanted to make a comprehensive guide to ABM that all teams can keep on-hand.

Whether you need some quick inspiration of a full step-by-step guide to implementing your first go-to-market campaign, this guide contains the keys to your ABM success.

Here’s a sneak peek at what’s inside this ebook:

  • An explanation and history of account-based marketing
  • Key benefits of adopting an ABM strategy
  • Why COVID spurred an even bigger rush to ABM
  • The steps you can take to implement a successful ABM strategy
  • Account-based marketing KPIs to measure (and those to ignore)
  • How to optimize your ABM campaigns for B2B success


Account-based marketing is all about targeted, smart, and efficient revenue growth. It’s about doing more with less during a year when budgets are slashed. And it’s also about providing a personalized buying experience for your customers. So whether this Blueprint serves as a starting point or inspiration to do even more with your go-to-market strategy, use it to your advantage!