We know that evaluating ABM platforms can be overwhelming for marketers. As marketers ourselves, we get it. To help get you started, we’ve put together this ABM Buyer's Guide to help you not only create a killer RFP, but also show what to look for and which questions to ask on the front end.
This guide will help you think through what your business needs:
- Capabilities, including targeting, multi-channel functionality, reporting, and integrations
- Data, product roadmaps and resources
- Onboarding, support, and success
- Security posture and practices
- Differentiators and company details
- Investment/costs and more