[Webinar] Discover and Enrich Your CRM Data

  • October 20th, 2021
  • Online
  • 1:00PM ET - 2:00PM ET

Data usage and spending is exploding but only 12% of B2B marketers actually have confidence in their data. B2B CRM data is painfully inaccurate and incomplete, and manual efforts to clean, de-duplicate and activate are slow and expensive. This leads to poor conversion rates, an incomplete view of buying committees, and misleading ROI.

The Terminus CDP solves all these problems, providing accurate and trusted buying team data so customers can connect directly with key decision makers at their target accounts. In this webinar, we’ll dive in to:

  • How to measure the accuracy of your CRM data and pinpoint your problem areas
  • Quick wins to improve data accuracy, increase conversion rates, leading routing, and discover new buying committees in your target accounts
  • Best practices taken directly from Terminus Rock Stars using Terminus CDP to enhance their ABM strategy in this must-attend session

Speakers

  • Audra Felten Matt Belkin
    Senior Director, Product Marketing EVP, Data, Strategy, and Partnerships
    Terminus Terminus