The 2021 State of Modern Marketing

A Guide to GTM Transformation


From key findings on how teams plan to revolutionize their traditional marketing approaches in the twilight of third-party data, to where we stand in the journey toward global ABM maturity, this year’s State of Modern Marketing report provided insights that will inform every marketer's strategy for 2022.

What's inside:

  • A baseline for trends and technologies you should be assessing for 2022
  • A benchmark for where modern marketers sit on the ABM maturity curve
  • Which outbound tools and strategies are used by the most effective modern marketers
  • Insights on what’s to come in the twilight of third-party data