The First E-Book for Account-Based Marketers That Turns The Funnel Upside Down
It's time to challenge the status quo of B2B sales and marketing. The reality is that most modern marketers are using the same sales and marketing funnel as their B2C counterparts. The problem is that the traditional funnel is lead-based, not account-based.
With #FlipMyFunnel, you start with your best fit customers first and engage them on their terms.
In this guide, you'll learn how to:
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